We have launched "GOLF100," an information media platform for senior golfers.

Phoenix Inc. (operator of CORE SHIELD®) has launched "GOLF100," an information media platform for golfers in their 60s and 70s.

The theme is "How to protect your body and your score for those playing golf until age 100." The site features five categories—body care, summer heat and heatstroke prevention, choosing clubs suitable for seniors, how to start after retirement, and building a golf community—providing easy-to-read, large-print explanations backed by data from public institutions and academic societies.

Selected articles currently available:

• What changes for golfers in their 60s and 70s? The reality of your body, score, and how to enjoy the game
• What are the risks of summer golf for seniors? Why the risk of heatstroke is higher and age-appropriate precautions
• For those starting golf after retirement: How to begin in your 60s, costs, and the reality of improvement
• For women starting golf at 60: Choosing clubs, attire, and finding companions
• Until what age can you play golf? Common traits of golfers in their 80s and 90s and how to build a body that can keep playing

The relationship between CORE SHIELD® and GOLF100

CORE SHIELD® has long been favored by many senior golfers as innerwear for protection against heat and UV rays during summer golf and outdoor activities. To address the feedback we receive from customers, such as "rounds in the summer have become more difficult each year" and "how should I cope with physical decline?", we launched GOLF100 as a platform to provide information beyond the scope of our products. When our products are introduced in GOLF100 articles, they will be clearly marked as "PR / Product from operating company PNX" and will be compared and evaluated under the same conditions as products from other companies.

Visit the site here: https://golf100.jp/

We will continue to add articles as they become available. Please send your feedback and requests via the GOLF100 contact form.