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Blocks 76%+ of near-infrared rays | UPF50+ | Made in Japan

Beat the tropical sun. Just put it on.

MEDIA RECOGNITION

Featured in the Media

CORE SHIELD® has been featured as high-performance wear that targets both near-infrared and UV rays — a new option for people who are active outdoors.

Golf, morning walks, life under the sun —
do you know this kind of struggle?

Endless sweat and discomfort

That heavy, sweat-soaked shirt clinging to your skin… Sweaty hands slipping on the grip when it matters most… Feeling so uncomfortable you just want to go home early…

The toll on your body

Exhaustion hits the moment your round or work is over… The heat leaves you foggy, unable to focus or think clearly… Still tired after a full night of sleep, unable to do what you want the next day…

Worries about the heat

Outdoors with nowhere to escape, wondering “will I get through today okay?”… Every news report about dangerous heat makes you afraid to go outside… Worried that feeling unwell will make you miss work or important plans…

What's really behind that struggle

It's largely caused by

“ Near-infrared rays ”

UV protection alone isn't enough!

Heat energy that passes through the skin and reaches deep inside

  • Carries heat into the core of your body
  • Builds up fatigue and accelerates skin aging
  • The real source of that piercing, draining heat on your skin
How near-infrared rays affect the body
Is your sun protection really enough?

Your skin may be protected,
but heat is still getting in.

Sunscreen & UV-cut

They protect the skin surface, but can't block heat energy from entering the body.

They prevent sunburn on the skin surface, but can't block the heat energy that reaches deep inside the body.

Can't stop near-infrared heat
Cooling innerwear

Feels cool when you put it on, but doesn't stop heat from building up inside.

It may feel cool at first, but it does little to stop the heat of direct sunlight from building up inside your body.

Can't stop heat fatigue
Parasols & hats

They block direct sunlight, but not reflected heat or heat that passes through fabric.

They block direct sunlight, but not heat reflected from the ground or heat that passes through the fabric.

Can't block near-infrared heat
A hat that works like a parasol you wear

The CORE SHIELD® Bucket Hat uses the same fabric as our innerwear: a special fiber containing CWO® developed by Sumitomo Metal Mining Co., Ltd., called Trubeaute®.

View the Bucket Hat
PREMIUM TECHNOLOGY

Near-infrared and UV rays —
double protection in one layer.

CORE SHIELD® high-performance innerwear and bucket hat, built for intense heat. The lineup now protects not only your body but also your head from near-infrared and UV rays.

CORE SHIELD Image 01 CORE SHIELD Image 02 CORE SHIELD Image 03 CORE SHIELD Image 04
FOR MENS
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CORE SHIELD Sleeveless White Front CORE SHIELD Sleeveless White Back CORE SHIELD Sleeveless Black Front CORE SHIELD Sleeveless Black Back
SLEEVELESS FOR MENS No sleeves, more coolness. Our model made for the hottest days.
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Ladies White Front Ladies White Side Ladies White Back Ladies Black Front Ladies Black Side Ladies Black Back
FOR LADIES (2026 MODEL)
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NEW CORE SHIELD Bucket Hat product image CORE SHIELD Bucket Hat black CORE SHIELD Bucket Hat worn
BUCKET HAT Heat protection starts at your head. A Made-in-Japan hat that blocks 76%+ of near-infrared rays.
Tap to switch images

Innovative protective wear

Scientifically proven, reliable results

The PNX Core Shield Inner Shirt is an innovative garment designed for year-round wear, utilizing cutting-edge fiber technology to prevent heatstroke in hot weather and photoaging in cold weather. Distinguishable from conventional UV-protection apparel, its scientifically proven functionality protects both your skin and your body.

The primary cause of heatstroke is "near-infrared radiation."

Blocks both UV and near-infrared rays

  • Thermoregulation: Suppresses body temperature increases by up to 2°C
  • UV protection: 99% or higher (UPF50+)
  • Near-infrared protection: 76% or higher
  • Prevents skin problems caused by photosensitivity

    Featuring Trubeaute®
    This innerwear uses Trubeaute®, an advanced functional material.

  • Near-infrared absorbing yarn
    Made with yarn incorporating CWO®*, a ceramic fine particle developed by Sumitomo Metal Mining Co., Ltd.—the same heat-shielding material used in window films for buildings and cars worldwide. CWO® offers high near-infrared absorption.

  • UV-reflecting yarn
    Achieves powerful UV-blocking performance by incorporating titanium oxide into the yarn.

This provides both comfort and functionality year-round, offering heat shielding and UV protection in summer, and preventing photoaging in autumn and winter.

*CWO®: A ceramic fine particle inorganic material using rare metals, developed by Sumitomo Metal Mining Co., Ltd.

Dry-keep structure that prevents the buildup of sweat-related discomfort.

Stays comfortable with ultra-quick drying and a cool-to-the-touch feel

  • Ultra-quick drying: Dries twice as fast as standard polyester
  • Contact cooling: Features moisture-wicking cooling effect
  • Wash resistance: Dimensional change rate of less than 1% after washing
  • Prevents sweat-related rashes and chill
  • 3D stretch construction that does not restrict movement

    Tests conducted according to JIS standards (JIS L 1907, drop method) confirm that it dries in approximately half the time of conventional polyester. Its ultra-quick drying function prevents sweat accumulation, significantly reducing discomfort. Furthermore, the contact cooling function has been officially certified by the third-party organization Kaken Test Center, and its excellent durability has been proven by a dimensional change rate of only -0.7% after washing.


VOICE OF CUSTOMERS

From people who had the same concerns Real users share their experience.

★ ★ ★ ★ ★
5.0

Less sweat after 18 holes.

The fabric is thicker than cooling shirts, so I was skeptical, but I clearly felt the difference on summer rounds. The burning feeling on the back of my neck eased, and I sweat noticeably less after 18 holes. I can't do without it now.

T.M

T.M.

Male, 60s · Weekly golfer

★ ★ ★ ★ ★
4.0

Like standing in the shade of a tree.

I could feel it keeping me cooler. Unlike cool-touch fabric, the coolness lasts. Especially when cycling and feeling the breeze, I actually feel cooler wearing it — just like stepping into the shade of a tree.

Y!

ban

Excerpt from a Yahoo! Shopping review

★ ★ ★ ★ ★
5.0

Better than I expected.

It kept the sun off and I stayed comfortable even under the blazing sun. I sweat more than most people, but it absorbed the sweat so it didn't run down. I also didn't get chilled by sweat when coming into an air-conditioned room. Better than I expected.

R

Keny

Male, 60s · Excerpt from a Rakuten review

★ ★ ★ ★ ★
5.0

No more “piercing” sun.

Even with sunscreen, I was getting more sunspots every year. When I learned that near-infrared rays contribute to photoaging, I decided to buy it. On my 20-minute bike commute, I no longer feel the sun piercing my arms and neck. I'm also happy that the high neck isn't uncomfortable.

K.S

K.S.

Female, 50s · Bike commuter

★ ★ ★ ★ ★
4.0

Cool the moment I put it on — even in the summer fields.

I thought long sleeves for farm work were something you just had to put up with in the heat. This feels cool the moment I put it on, and even in the fields in midsummer I feel less worn out. Four stars only because I'd love a beige color option too.

M.H

M.H.

Female, 60s · Farm work

★ ★ ★ ★ ★
5.0

“Wearable shade” for someone who dislikes air conditioning.

My son and his wife gave it to me after hearing that older people notice heat less easily. I don't like air conditioning, so it's like wearing shade. It's light and dries quickly after washing, so with two I can wear one every day. I see it as a tool for staying active for years to come.

S.A

S.A.

Female, 70s · Gardening / daily walks

*Excerpts and summaries of reviews from Amazon, Rakuten, Yahoo! Shopping (Japan) and customer survey cards, translated from Japanese. Individual experiences; results are not guaranteed.

JAPAN QUALITY

Made to protect,
crafted in Japan.

In Japan today, imports account for over 97% of all clothing supplied in the country. Only garments that require high-quality materials and advanced sewing skills are still made domestically.

Because this product is made to protect people, we insisted on making it in Japan. PNX CORE SHIELD innerwear is 100% made in Japan — from fabric production to sewing and packaging.

We use high-performance sewing machines also used for swimwear, delivering a comfortable fit and durability that stands up to repeated washing.

Heatstroke prevention apparel brand

What is CORE SHIELD®?

CORE SHIELD® is a heatstroke prevention apparel brand by Phoenix Co., Ltd. that uses Trubeaute®, a special fiber containing CWO®, near-infrared absorbing fine particles developed by Sumitomo Metal Mining Co., Ltd. Through its unique design, Trubeaute® fiber—which is infused with CWO®—blocks over 76% of near-infrared (NIR) rays, the primary cause of heatstroke; third-party testing has confirmed that it can reduce the rise in internal clothing temperature by up to 2°C when worn. Featuring UPF 50+ UV protection, a cool-to-the-touch sensation, and moisture-wicking, quick-drying properties, it supports outdoor activities such as golf, field work, agricultural work, and walking. We currently offer inner shirts and hats, with plans to expand the lineup in the future.
For more information on near-infrared rays, please see "What is near-infrared radiation? Differences from ultraviolet rays and its effects on heatstroke and skin."

Frequently Asked Questions

Forget about the sunlight and the temperature.
We create an environment where you can pour your all into your daily performance, undistracted by heat, UV rays, or near-infrared rays.
"PNX" is a high-performance sports apparel brand based on the concept of being a "second skin" that supports people in their challenges.

About the Brand